.2024 has actually been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to running into billions in equity capital every year, have actually brought up virtually $360 million up until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn results from market saturation, improved regulative stress, as well as economical uncertainties.ADWEEK consulted with five VCs that continue to purchase adtech providers, despite these problems, concerning what they are actually seeking and also what they steer clear of. Maybe unsurprisingly, these clients are targeting chances in privacy-focused modern technologies and industry-specific places including connected television.