Mamaearth parent Honasa to stop ayurvedic elegance brand name Ayuga, ET Retail

.Rep imageBeauty and also individual treatment company Honasa Individual– the moms and dad body of Mamaearth– is actually ceasing its own ayurvedic elegance brand Ayuga.In an incomes discussion on Friday, Honasa Buyer said it could possibly certainly not develop a product-market fit and started sunsetting the brand coming from June this year.Following the discontinuation of Ayuga, Honasa Consumer will definitely have 6 companies in its own portfolio– Mamaearth, its most extensive company, The Derma Carbon Monoxide, Aqualogica, Dr Sheth’s, BBlunt, and Staze, under which the business sells colour cosmetics products.Honasa Buyer disclosed a 19% year-on-year increase in operating revenue for the April-June time period to Rs 554 crore, while internet income increased 62% on year to Rs 40 crore.In the discussion, Honasa claimed Ayuga was released to offer ayurvedic charm products in contemporary styles for Indian millennials back in December 2021. The company was actually renewed 2 years later, based upon buyer comments, it added.However, the company fell short to obtain any kind of footing regardless of the adjustments. Ayuga was an online only brand.Other new-age labels in the ayurveda-focused elegance as well as individual care area include Peak XV Allies as well as Fireside Ventures-backed Nathabit, Clairvoyance Ventures-backed The Ayurveda Business, as well as Tip Ventures-backed Kapiva.Nathabit has reportedly intercrossed an annualised revenue price of Rs one hundred crore in FY24, while Kapiva reported Rs 114 crore in operating revenue in FY23.

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